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Simon Cowell teams up with TikTok on an exciting project to find new music artists


Simon Cowell at his Malibu home
Simon Cowell Interview from his Malibu home

Simon Cowell launches an exciting project with TikTok to find new music artists.


Syco Entertainment, TikTok, Universal Music Group, Republic Records and Samsung announce StemDrop - a ground-breaking new evolution in global music collaboration and discovery - with one of the greatest songwriting teams in history, led by Max Martin.


Joining StemDrop for its launch are the prolific hit-making team, Max Martin, Savan Kotecha and Ali Payami. Revolutionizing global music collaboration, StemDrop will act as an incubator for new talent, artistry, and creativity by giving the opportunity for all artists and music creators, from anywhere in the world, the opportunity to collaborate with some of the very best and most iconic songwriting talents of all time.


StemDrop logo

Fuelled by their passion to collaborate, the multiple Grammy-Award winning songwriters Max Martin, Savan Kotecha (One Direction, Ariana Grande, Katy Perry, Christina Aguilera, The Weeknd) and Ali Payami (Taylor Swift, The Weeknd) are releasing a version of their brand-new single ‘Red Lights’ for the first StemDrop, kicking-off this new generation of global music collaboration.



Officially launching on 26 October on TikTok, with creative direction from Syco Entertainment and Universal Music Group’s Republic Records and powered by Samsung Galaxy. StemDrop is a never-before-seen platform for artists to showcase their talent to the world.


On October 26, Max Martin, Savan Kotecha and Ali Payami will release 60-seconds of the new single ‘Red Lights’ exclusively on TikTok. As soon as the song drops, the community will be able to access the 'stems' (the individual components of the song i.e. drums, bass guitar, vocal parts etc) through the StemDrop H5 page and can create, record & share their own unique versions to kick-start their music careers.


The official StemDrop channel (@stemdrop) will post videos to celebrate the launch of StemDrop and spark excitement among the TikTok community.


"With tens of thousands of songs uploaded every day this idea will give aspiring artists the opportunity to collaborate with some of the most successful songwriters in the world."

Speaking on the launch of StemDrop, Simon Cowell says: “Hit songs are like diamonds and they can change an artist’s career overnight. With tens of thousands of songs uploaded every day this idea will give aspiring artists the opportunity to collaborate with some of the most successful songwriters in the world. The premise was always very straightforward… ‘What would happen if the best songwriters in the world wrote a song for the world…….?’ We have no idea what’s going to happen. I do know there are so many incredibly talented people who are trying to stand out and I hope and believe this could make a big difference to their careers. It says everything about Max Martin, Savan and Ali that they have decided to give this song to the TikTok community to record and collaborate with them. And I want to thank them so much for believing in this idea. In addition, I want to thank TikTok, Samsung and Universal for their support and enthusiasm. Again, their passionate support of talented people is amazing.”


Simon Cowell Interview where he talks about his new project from his Malibu home


Read Simon Cowell's interview in FULL on this link:

Simon Cowell Interview transcript

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