Simon Cowell announces partnership with the entertainment and music app ROXi
ROXi announces Simon Cowell, the creator of several of the world’s most successful TV music entertainment franchises, including X-Factor and Got Talent, is joining the ROXi team curating music videoplaylists - available exclusively on ROXi.
Simon brings his unrivalled expertise in music and entertainment to ROXi, creating exclusive music channels. Cowell joins existing ROXi curators Robbie Williams, Kylie Minogue, Sheryl Crow and Alesha Dixon. All are partners in the ROXi business.
About ROXi: UK music streaming leader ROXi today announces three new partnerships as it prepares for a rollout of its revolutionary free music TV App in North America, following massive success in its home market, the UK and Ireland.
ROXi offers 90 million music videos across all genres and decades, 100s of exclusive music channels, 400,000 karaoke tracks and music games - all free on major Smart TVs.
Since the launch of its freemium Smart TV App in the UK and Ireland 12 months ago, growth in user numbers has been accelerating with more than one million UK households having already used ROXi on their TV.
One of only a handful of music streaming services globally licensed by the record labels, ROXi will significantly expand its reach further in the UK next year, whilst readying itself for rollout to tens of millions of Smart TV households worldwide.
Simon Cowell said, “I love that ROXi is giving us a new way to enjoy music and music videos. I always had music videos playing all day on my TV wherever I was – so I love that I can do this on ROXi with the music videoplaylists – videos always make a great song even better!
It is fantastic to be a part of the ROXi team and I’m really happy to be part of bringing music video streaming to millions of TVs worldwide – and what’s even better is you can get it for free!”.
ROXi CEO Rob Lewis said, “Simon Cowell is the most successful person in history to marry music with TV. We’re excited to welcome Simon to the ROXi team and we are committed to delivering the best music experience to Smart TVs worldwide.”