Simon Cowell posed with his dogs Squiddly, Diddly, Freddie and Daisy for a photo shoot in aid of the Guide Dogs for the Blind charity.
The photographers were taken by celebrity portrait photographer Andy Gotts to celebrate the charity's 90 years and are helping to launch the 2021 Guide Dogs Appeal to fund life-changing services for people with sight loss.
Other celebrities taking part include David Walliams, Eamonn Holmes, Sir Derek Jacobi, Jim Carter and Imelda Staunton, Beverley Knight, Dion Dublin, Russell Watson, Jason Watkins, James Martin, Martin Clunes, Chris Packham, Lee Mack, Nicky Campbell, Richard Arnold, Jess Impiazzi and Wendi Peters.
The charity is asking supporters to take part in light-hearted fundraisers with friends, colleagues and in schools across the UK, whether it’s a 1990s-themed party, walking 90km or baking 90 cakes.
Guide Dogs statement: The UK’s first guide dog partnership qualified in October 1931. Since then your support has helped us transform the lives of thousands of blind and partially sighted people, through a range of services. And we couldn’t have done it without our incredible fundraisers.
The impact of losing your sight is the same now as it was 90 years ago. It’s terrifying and it’s isolating. People with sight loss are likely to encounter unemployment, depression, loneliness and financial insecurity. But by supporting the Guide Dogs 90 Appeal you can help people with sight loss live the life they choose. .
Find out how to support this fundraiser at the Guide Dogs Website.