Just Simon Cowell
Britain's Got Talent Wins 'Best Entertainment Programme' At The Broadcast Awards
Britain's Got Talent picked up a major award earlier today as Best Entertainment Programme at The Broadcast Awards.
The Thames/Syco juggernaut continued to rumble on, steamrolling the competition to climax with a peak audience of 13.4 million viewers – and a whopping share of more than 50%.
Keeping such a major brand feeling fresh is no easy task and the strong mix of variety in episode one helped the ninth series establish the right tone.
From the outset, producers focused on warmth, variety and humour, including more interaction with effortless hosts Ant & Dec. Not all of this extra engagement was planned – such as the ‘One Man and his Dog’ act: a Yorkshire Terrier attempting a series of tricks before becoming distracted and chasing Ant.
Meanwhile, the judging line-up of Simon Cowell, David Walliams, Alesha Dixon and Amanda Holden had just the right chemistry.
Even the controversy surrounding the winner’s use of dog stand-ins during the final failed to dent the show’s popularity with the public, or the Broadcast judges.
“BGT is warm-hearted, supremely British and great family entertainment,” said one.
Perhaps the show’s proudest achievement is cementing its status as something the family can watch together, but that can still spark watercooler moments.
“It’s the biggest show, featuring the best presenters at the top of their game,” said another judge. “This is an event in everyone’s calendar that improves year on year.”
Well done Britain's Got Talent - well deserved.