Simon Cowell's Syco Entertainment signs a deal with China's Canxing Production. Simon pictured with their CEO Jin Lei.
The three-year-deal will see Simon Cowell develop global entertainment formats with one of China's leading media companies.
The deal followed a four-day creative conference between Syco’s global head of television Nigel Hall and head of international George Levendis with Star China’s chief director of formats Jin Lei and deputy general manager Iris Xia.
The deal, announced by Cowell and Canxing/Star China CEO Jin Lei on Monday, will see the two companies develop large-scale entertainment formats for the mainland Chinese market that also have international export potential.
Canxing/Star China produces Sing! China, the number one entertainment show on Chinese TV, which has smashed online viewing records in its first season this year.
