Sony today unveiled the X Headphones in collaboration with Syco Entertainment, a global joint venture between Simon Cowell and Sony Music Entertainment. Combining Simon Cowell's expertise seeking perfection in music with Sony's legendary audio engineering, the new X Headphones offer music lovers the truest sound reproduction along with the utmost in style and quality.

Sony has always been committed to extraordinary sound performance and together with Simon Cowell, Sony sound engineers were able to deliver an unprecedented level of audio performance to match Cowell's high level of excellence for finding the right sound and style.

Simon said "I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today,". "I've tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it's like being in the recording studio when the records are made. The sound is that clear."

"Our X Headphones are for the true listeners, the music fanatics who share Sony's uncompromising passion for music and precision in sound," said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics. "Created by Sony and Simon Cowell, the new X Headphones deliver an amazing listening experience wrapped up in a cutting-edge design for the ultimate in self-expression."

The new X headphones will be showcased at the star-studded premiere event of THE X FACTOR in Los Angeles on September 11. As the official headphone partner of THE X FACTOR, the new X Headphones will be seen in episodes throughout the season as well as featured in a key in-show integration.

The X Headphones will be available September 10, 2012 at Sony Stores online and in Sony Stores from September 15th, and other authorized retailers nationwide by the end of the month for $299. For images and information, please visit www.sony.com/news.